Our purpose and strategy
We help people care for what matters most to them.
For more than 175 years, our company has merged, grown and changed, but the core of who we are has remained the same. At NN, we put our resources, expertise, and networks to use for the well-being of our customers, the advancement of our communities, the preservation of our planet, and for the promotion of a stable, inclusive, and sustainable economy.
Our purpose is to help people care for what matters most to them. Because what matters to them matters to us.
Our values
Our business centres around people and trust. Being entrusted with other people’s financial matters is a responsibility we take very seriously. At NN, we help people care for what matters most to them. We do so guided by our values care, clear, commit.
Care
We care means we empower people to be their best. We respect each other and the world we live in.
Clear
We are clear means we communicate proactively and honestly. We are accessible and open.
Commit
We commit means we act with integrity. We do business with the future in mind. Our purpose and strategy.
These values express what we hold dear, what we believe in and what we aim for. They guide, unite and inspire us. And they are brought to life through our day-to-day work. Our values set the standard for conduct and provide a compass for decision making. Every single NN employee is responsible and accountable for living up to them.
Living our values enables us to carefully consider the interests of all of our stakeholders. These are our customers, who are the starting point of everything we do. Our colleagues, who realise the goals we envisage together. Our shareholders, who invest in our company. Our societies, in which we work and live. Our business relations and suppliers who we partner with. And regulators, with whom we engage in a constructive dialogue.
Our brands
Over the years, our businesses Nationale-Nederlanden and NN have built leading positions in Europe and Japan. In 2014, these businesses came together under the holding name NN Group.
NN Group wants to be known as the ‘You matter’ company: a people-oriented, relatable, and authentic service provider in the long-term financial planning industry. We want our customers to have an experience with our company that lives up to the promise we make. Therefore, ‘You matter’ is not just a slogan; it defines what we do at NN, influencing every department, every employee and every interaction with our customers.
With our You matter approach, we wish to inspire people to think about what matters most to them. This also means that we take an active role in helping our customers recognise what truly matters to them in life. Our campaigns, focused on understanding the deeper motivations of individuals, and sharing what makes our customers happy, play an important role in this.
Main brands

NN
NN is the brand name we use for our international insurance businesses, which are located in Europe and Japan (with the exception of Poland and Spain). Our international insurance business builds on a strong foundation of more than 11 million customers, a widespread distribution base with a well-developed tied agent channel, and strong partnerships.

Nationale Nederlanden
With just over five million retail and business customers, Nationale-Nederlanden is one of the largest and most prominent financial services providers in the Netherlands. It has provided insurance, pensions and banking products since the 19th century. Nationale-Nederlanden is the main brand name we use in our home market of the Netherlands, and for our international insurance businesses in Poland and Spain.
Sub brands

OHRA
OHRA was founded in 1925, and was originally known as Onderlinge ziektekostenverzekeringsfonds van Hoogere RijksAmbtenaren (Mutual health insurance for senior civil servants). OHRA is a direct insurer with over 500 employees serving about 800,000 customers. Its insurances include healthcare, car, residential, pet and insurances for the self-employed.

Movir
Movir has specialised in independent disability insurance for business professionals for over 100 years. Movir helps professionals who like to work and live healthily to take one step better every day. Its services aim to help them achieve this in a socially responsible and sustainable way by offering individual focused prevention.

AZL
For more than 50 years, AZL has provided advice on legislation, actuarial matters and pension communication to pension funds that today have a total of 1.5 million members. AZL facilitates the shared effort of pension funds, employers, and their employees to achieve optimal and future-proof collective pensions. AZL draws on its substantial knowledge of the world of pensions and wealth of experience to administer dozens of unique pension schemes.

BeFrank
BeFrank is an online pension provider in the Netherlands, operating alongside traditional insurance companies and pension funds. BeFrank was founded in 2010 and aims to actively engage customers in their pensions. BeFrank wants to make retirement simple and understandable, and does this by offering tools so participants can make their own choices about their future income.

ABN AMRO Verzekeringen
ABN AMRO Verzekeringen is a joint venture of NN Group N.V. and ABN AMRO Bank N.V. that caters to the Dutch retail and business markets, selling life insurance, general insurance, income insurance and pensions. ABN AMRO Verzekeringen serves over a million customers through ABN AMRO Bank distribution network.

Woonnu
Woonnu is a mortgage lender on the Dutch market, with solutions for consumers who want to make their home more sustainable. Woonnu responds to the increasing demand of home buyers, mortgage advisors and investors for sustainable and contemporary solutions and thus contributes to the realisation of the commitment of the financial sector to the Dutch climate agreement.
Ventures

NN Ventures
As NN’s corporate venture builder, we partner with entrepreneurs to develop new companies that complement our current portfolio in Care-free Retirement, Embedded Insurance, and beyond.
Factsheets
Download our latest factsheets.
Where we operate
We operate in 10 countries. We provide retirement services, pensions, insurance, banking and investments to approximately 19 million customers.

Visit the sites of our (local) business units
NN Insurance & NN Insurance Services
We have had market presence in Belgium since 1913 and offer Life Insurance, Non-Life Insurance.
Fonsnylaan 38 ,1060 Brussel
Life Insurance, Voluntary Pensions
We have had market presence in Czech Republic since 1992 and offer Life Insurance, Voluntary Pensions.
Nádražní 25 150 00 Praha 5 Czech Republic
Tel: +420 257 473 162, +420 257 473 163
Life and Health insurance
We have had market presence in Greece since 1980 and offer Life, Health and Investment linked products for individuals and companies, as well as third party non-life products via NN Agency.
198 Syngrou Ave GR-17671, Kallithea Athens
Tel: +30 210 950 6000
Life and Pension Insurance and Savings
We have had market presence in Hungary since 1991 and offer Life and Pension Insurance, as well as Savings.
Fiastyúk str. nr. 4-8 building F / entrance 2 1139 Budapest
Tel: +36 1 255 5757
Life Insurance
We have had market presence in Japan since 1986 and offer Life Insurance.
Shibuya Scramble Square 44F 2-24-12 Shibuya, Shibuya-ku Tokyo 150-6144
Tel: +81-3-6892-1986
Nationale-Nederlanden Kantoor Haagse Poort (high rise)
Nationale-Nederlanden is the main brand name we use in our home market, the Netherlands. In the Netherlands, Nationale-Nederlanden is a financial services company that serves retail and corporate customers. It has provided insurance, pensions and banking products since the 19th century. The Nationale-Nederlanden brand name is also used by our insurance companies in Poland and Spain.
Prinses Beatrixlaan 35 2595 AK Den Haag The Netherlands
Tel: +31 (0)70 513 03 03
Life Insurance, Mandatory Pensions
We have had market presence in Poland since 1995 and offer Life Insurance, Mandatory Pensions.
Nationale-Nederlanden Usługi Finansowe S.A. ul. Topiel 12 00-342 Warszawa Poland
Tel: +48 225 220 000
Life Insurance, Mandatory Pensions, Voluntary Pensions
We have had market presence in Romania since 1997 and offer Life Insurance, Mandatory Pensions, Voluntary Pensions.
Opera Center 1-5 Costache Negri St. 050552 Bucharest 5
Tel: +40 (0) 21 9464
NN Life Insurance and NN Pensions
We have had market presence in Slovakia since 1996 and offer Life and Pension products for individual clients.
Jesenského 4/C 811 02 Bratislava Slovakia
Tel: +421 (0) 850 111 464 (call centre)
From abroad call: +421 259 800 733
Life Insurance
We have had market presence in Spain since 1978 and offer Life Insurance.
Avenida de Bruselas 16 Alcobendas (Madrid) Spain
Tel. +34 902 452 902 / +34 916 024 600