Lard Friese (1962)

CEO NN Group

Chairman Management Board and Executive Board NN Group

Appointed: 2014

Nationality: Dutch


Lard Friese was appointed as member and vice-chair of the Executive Board on 1 March 2014 and as Chief Executive Officer (CEO) and chair of the Management Board and Executive Board on 7 July 2014. Previously he was appointed to the Management Board of ING Insurance as from 3 November 2011. Lard is responsible for the strategy, performance and day-to-day operations of NN. He has been employed by ING/NN since 2008 and brings 27 years’ experience in the financial services industry, most recently with NN Insurance Eurasia and Nationale-Nederlanden.


Lard Friese holds an MSc degree in law from Utrecht University.


Year Role
2014 CEO NN Group
2013 Vice-chairman NN Group
2011 Member of the Management Board Insurance
2009-2010 CEO of ING Insurance Benelux, responsible for ING’s insurance activities in the Benelux and Variable Annuities Europe
2008-2009 CEO Nationale-Nederlanden
2006-2008 CEO & vice-chairman of the Board of Directors Ceska Pojistovna a.s., Prague, Czech Republic; Member Executive Committee at Generali PPF Holding
2003-2006 Senior Vice President and Chief Retailer Services Officer Europe VNU/ACNielsen, Brussels, Belgium, and Member of the European Executive Board
2001-2003 Senior Vice President, AEGON, Tokyo, Japan
1993-2000 Member of the Board of Directors at AEGON Levensverzekering N.V., The Hague, the Netherlands
1988-1993 Various positions at insurance company NOG Verzekeringen, Amsterdam
1986-1988 Tax consultant at Kammer Luhrmann Van Dien & Co (now PwC), Arnhem/Utrecht, the Netherlands