Lard Friese

Chief Executive Officer (CEO) NN Group and Chair of the Executive Board and the Management Board NN Group 

(1962, Nationality: Dutch)

Appointed: 2014

Reappointed: 2017


Lard Friese was appointed as member and vice-chair of the Executive Board on 1 March 2014 and as Chief Executive Officer (CEO) and chair of the Management Board and Executive Board on 7 July 2014. On 1 June 2017, he was reappointed as member and chair of the Executive Board and as CEO, and his membership and chairmanship of the Management Board continued. Previously he was appointed to the Management Board of ING Insurance as from 3 November 2011. Lard is responsible for the strategy, performance and day-to-day operations of NN. He has been with the company since 2008 and has experience in the financial services industry dating from 1988, most recently with NN Insurance Eurasia and Nationale-Nederlanden.


Lard Friese holds an MSc degree in law from Utrecht University (the Netherlands).


Year Role
2014 CEO NN Group
2013 Vice-chair of ING Insurance
2011 Member of the Management Board ING Insurance
2009 CEO of ING Insurance Benelux, responsible for ING’s insurance activities in the Benelux and Variable Annuities Europe
2008 CEO Nationale-Nederlanden
2006 Ceska Pojistovna a.s., Prague, Czech Republic: CEO & vice-chair of the Board of Directors; Member of the Executive Committee of Generali PPF Holding
2003 VNU/ACNielsen, Brussels, Belgium: Senior Vice President and Chief Retailer Services Officer Europe; Member of the European Executive Board
2001 Senior Vice President, AEGON, Tokyo, Japan
1993 Member of the Board of Directors at AEGON Levensverzekering N.V., The Hague, the Netherlands
1988 Various positions at insurance company NOG Verzekeringen, Amsterdam
1986 Tax consultant at Kammer Luhrmann Van Dien & Co (now PwC), Arnhem/Utrecht, the Netherlands