6 April 2018 marks one year
since NN Group and Global Sports Communication introduced the NN Running Team:
the first professional running team in the world. The team has achieved 52
victories, including three World Marathon Major victories and two world titles.
‘Running was chosen by NN Group as its mainsports sponsoring domain because running fits well with the company’s valuesand aim of contributing to people’s wellbeing’, says Remco Barbier, Head ofBranding at NN Group. ‘We have received a lot of positive feedback withregard to the introduction of the team and its overall performance. With thispartnership, we are able to interact more frequently with our audience.Activations, conversations and emotional connections are what make sponsorshipseffective. We look forward to continuing to work with the NN Running Team, and,in our own way, playing a role in taking the sport to the next level.’nn
Within the firstyear, the team’s professional guidance is improved through investments in, forexample, physiotherapy. The team has a large online fan base that follows theathletes on social media, and fans can now better understand what it takes tobe a world class marathon athlete.
To markthe first year of the NN Running Team, NN Group and Global Sports Communicationpublished a yearbook. The book offers a retrospective on year one of the NNRunning Team, with photos of the team and interviews, including with SebastianCoe, President of the IAAF.
Thecelebration of the one-year anniversary also offers the opportunity toelaborate on the future of the NN Running Team. Jos Hermens, Director GlobalSports Communication: ‘A year ago, my dream tostart the first professional running team came true. I could not have predictedthe impact this would have on our athletes and the world of athletics one yearlater. Our athletes are very committed to the team: they are excited to sharetheir experiences and to help each other get to the next level. We created anew standard with the team and I am looking forward to continuing this journeyto improve our great sport.’
Today,Belgian athlete Bashir Abdi was introduced as the newest member of the NNRunning Team. He will join the team from 5 April 2018 and makes his debut atthe NN Rotterdam Marathon on 8 April 2018.
Moreinformation about the NN Running Team and its athletes is available at the website.