Sponsorships offer NN the opportunity to engage clients in our brand. We want to build long-term relationships with the communities in which we are active. NN’s sponsorship puts the spotlight on our organisation and supports both our history and our future as a caring organisation. We focus on two areas: sports sponsorships and cultural partnerships.
NN has a long history in sports sponsorship, ranging from volleyball to
football. Nationale-Nederlanden was the main sponsor of the Dutch
national football team, between 1992 and 2010. In 2014, we searched for a
participation sport that is not just for young people but crossed
generations and is popular in most of our markets.