Art and culture

Art and culture make important contributions to our quality of life, which is why NN Group actively seeks to promote art and culture in a variety of ways. Our goal is to help make art and culture more accessible for people of all ages and backgrounds.

Art and culture

NN Group aims to make art and culture more accessible for people of all ages and backgrounds, with a focus on the cities where NN Group operates (notably, Rotterdam and The Hague). We value the role of art and culture in society, as we believe art truly inspires, connects, and reflects the societies in which we live. As such, NN Group invests in cultural partnerships with Dutch museums and artists. This is reflected by our support of exhibitions, and the North Sea Jazz Festival, that appeal to wide audiences, encouraging cultural entrepreneurship and generating art commissions for the institutions’ own collections.

The NN Group Art collection

NN Group has a corporate art collection that includes over 1,500 art works which are on display throughout NN’s office buildings. Prior to the establishment of NN Group as a standalone company, Nationale-Nederlanden accumulated a diverse art collection starting from 1963. Now, the current collection comprises several sub-collections: a unique series of glass art; Dutch figurative art; and the New The Hague School.

The art collection has changed over time reflecting changes within the company, for example after the take-over of RVS in 1984 and the merger with the NMB Postbank Group, resulting in ING Group in 1991. After separating from ING, NN Group became a standalone company again in 2014, adopting a new brand and a renewed art profile.

With the move of the headquarters to The Hague, and on the occasion of a new entrance, artist Pieke Bergmans was commissioned to create a series of bespoke pieces for NN Group. In addition, the NN Group Art Award has been granted since 2017 - an incentive award that showcases the exceptional quality of art education in the Netherlands. Young talents as well as mid-career artists can apply for this award. The collection currently consists of multiple disciplines - painting, photography, graphics, glass art and sculptures. The focus is on work by contemporary artists who have a strong connection with the Netherlands, with regards to their education, residence or workplace.
The NN Group arts policy features quality as a central starting point. Within the corporate collection this means showcasing work that is created with special 'skills' and the experienced craftsmanship of an artist who dares to experiment and encompasses innovative approaches. High-quality art, craftsmanship and innovation are central to our future collection policy, with a focus on artists who followed an art education in the Netherlands.

Cultural Sponsorships

NN Group continually engages in cultural sponsorships. By investing in culture, we connect with local communities, inspire employees and engage with our external audiences and customers. Cultural sponsorships contribute to our brand, and our brand promise You matter, as each individual has a central place in society with his or her unique perception. As part of the Community Investment programme Future Matters, NN Group works together with several social partners to facilitate access to art for a younger generation.

Interested in working with us?

Interested in a cultural partnership with NN Group or more information? Please contact us by e-mail via